The Village Council is considering the adoption of a singular brand, logo, seal which is shown below. One of goals of the Strategic Plan is to create a singular brand that consistently brands the Village. You will see within the brand guidelines an attempt to create a clean, simple, and easy to understand brand for the Village for general use. The primary and secondary logos are easy to see, clear about what they are branding, and keeps to the spirit of the Village’s historical name and image.
The Seal takes the 175th logo concept and formalizes it as an official seal for the Village. This seal keeps the general design of the bridge, church steeple, and Rudy Elevator elements, but cleans up the text to surround this image to make it more readable from a distance.
| Primary Logo

| Secondary Logo

| Seal

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